This award is open to any print or online recruitment or employer branding execution that can demonstrate originality and craftsmanship in areas such as photography, copy writing, illustration, design and layout.
There is no written document requirement for this category. Judges will be looking for and scoring on the following components:
| Idea / Originality | _/50 POINTS |
| Execution | _/50 POINTS |
| Total | 100 POINTS |