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A well-executed employer brand can make a profound difference to an employer’s recruitment and retention. This award is open to any corporate employer or recruiter that has successfully developed and executed a brand strategy designed to attract and retain quality staff within their organisation. The judges are looking for work that impacts the whole employee lifecycle from profile raising and attraction through to on-boarding and engagement.

To ensure we understand the thinking, strategy and execution behind the brand, how it’s worked both inside and out of the organisation and shows a positive employee experience; please answer the following components:

1. The background (500 words max)
How has the company ensured they have the right tone of voice. Show the research undertaken to define your employer brand and employer value propositions. 		_/30 POINTS
2. The brand (500 words max)
Does the employer brand resonate throughout the organisation and the employees? Identify the initiatives you have implemented to recognise, reward and retain staff. Does the brand have internal validity beyond the creative product? 		_/40 POINTS
3. The work (500 words max)
How has the thinking manifested itself as a set of marketing materials? Do they fit in with the organisation and would they change or enhance perceptions? Are they original and show real flair and creative thinking? 		_/30 POINTS
Total 100 POINTS

HOW TO PRESENT YOUR ENTRY

  • One entry per payment. Use the reference number in the confirmation email as a reference through-out your form.
  • Six (6) copies of the executive summary are required.
  • Entries must be typed on A4 paper and bound.
  • The entry may be accompanied by supporting material such as examples of published creative, copies of online supply pages or screen grabs of advertisements. These are to be printed and included in the bound document.
  • For examples of other supporting merchandise such as T-Shirts, Mugs, Point of Sale etc, please take photos of the material and include a printed copy in the bound document.
  • Only one copy of the printed work is required.
  • In addition a copy of the creative work MUST be supplied as high-res images on CD or USB stick (300dpi, RGB Colour, PDF, JPG or TIFF). Online supply pages or screen grabs as PICT, JEPG, TIFF, PDF or for animated files GIF, SWF on CD or USB stick.
  • Two (2) copies of the entry form (photocopies are OK) must be included with each entry, one copy taped to the back of the mounted print work and one supplied loose that will be used for processing.