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This award is open to a series of recruitment or employer branding executions presented across both press and online Fairfax Media products. The campaign must:

  • Contain a minimum of four different advertisements to be applicable;
  • Show how the idea develops across those advertisements;
  • Be consistent across all the pieces in look, feel and audience.

In an executive summary of no more than 500 words, explain why the entry is deserving of the award. Judges will be looking for and scoring on the following components;

Objective _/25 POINTS
Strategy & Execution _/25 POINTS
Outcome & Effectiveness _/50 POINTS
Total 100 POINTS

HOW TO PRESENT YOUR ENTRY

  • One entry per payment. Use the reference number in the confirmation email as a reference through-out your form.
  • Six (6) copies of the executive summary are required.
  • Entries must be typed on A4 paper and bound.
  • Copies of the advertisements need to be printed and included in each bound document, size permitting, or flush mounted on blackboard, maximum size A2.
  • Supporting material such as online supply pages or screen grabs of the advertisement need to be printed and included in the bound document, size permitting, or flush mounted on blackboard, maximum size A2.
  • Advertisements may be included on the same board, maximum size A2.
  • Only one copy of the printed work is required.
  • In addition a copy of the creative work MUST be supplied as high-res images on CD or USB stick (300dpi, RGB Colour, PDF, JPG or TIFF). Online supply pages or screen grabs as PICT, JEPG, TIFF, PDF or for animated files GIF, SWF on CD or USB stick.
  • Two (2) copies of the entry form (photocopies are OK) must be included with each entry, one copy taped to the back of the mounted print work and one supplied loose that will be used for processing.