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Fairfax Employment Marketing Awards - Melbourne 2010

An independent judging panel will assess all entries, short-listing finalists in each category before deciding on a winner. Judges have been selected on the basis of their expertise and knowledge of the industry, with impartiality central to the judging process.

The judges for the Fairfax Employment Marketing Awards for 2010 are:


Mike Beeley

Born in the UK and migrating to Australia in 1989, Mike has spent the last 20+ years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media.

His first business, Beeley Callan Advertising, launched in 1992 and helped change the way Australian employers marketed their employer brands. He now owns ReAgent Employer Marketing, with offices in Brisbane and Sydney and over 50 clients from global majors to smaller Australian SMEs.

Mike has consulted with organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and creative talent touchpoint management.


Sarah Blanchard

Sarah has been in the HR Arena for 11 years. She migrated from Ireland in 1999. Sarah is currently employed by Westpac in the role of Recruitment Manager for both the Westpac Institutional Bank and the Corporate Core Functions of the Westpac Group. Sarah has been with Westpac for 3.5 years.

This role is responsible for developing and implementing the talent acquisition strategy for both business groups in line with the overall Westpac Business objectives. This includes managing a team of 9 consultants to deliver recruitment and retention outcomes, including proactive global talent sourcing and pooling. Since merging with St George in Dec 08 the role has also been responsible for driving integration synergies by maximising the investment made in technology and supplier panels across the Group.

Prior to joining Westpac Sarah held the role of Resource consultant on site at ANZ Sydney.


John Brand

In his role as General Manager – Key Categories at the Sydney Morning Herald John is responsible for sales and marketing of the four classified pillars – Employment, Real Estate, Motoring and General Classifieds. With 25 years experience in newspaper and online advertising, John brings an extensive knowledge of what works and what just “looks good” in an marketing campaign. John has implemented the recent integration of the digital and print classified sales functions at the Sydney Morning Herald which has provided a very up-to-date vision of the benefits of cross-platform, multi-media advertising.


Blair Cornwel-Smith

Blair Cornwel-Smith has been the Talent Acquisition Manager at American Express since early 2009. Blair began her recruitment career 7 years ago at Hays Recruitment. Since then she has gained recruitment experience in a variety of industries including Construction, Legal, IT, Insurance and Finance, within agency and internal roles. Her experience in leading internal and hybrid recruitment models has been gained whilst working at a number of large global organisations including IBM, Insurance Australia Group (IAG) and American Express.

Blair has a myriad of work experience that has given her great exposure to working people at all levels and with all very different requirements. It has allowed Blair to partner with her clients and create recruitment strategies and processes, which are tailored to their needs and reflective of their market. It is this experience that she is able to reflect upon in her current role within the American Express Global Recruitment and Workforce Planning team where she plays an instrumental role in global and local recruitment projects for this region.


Sean Elliot

Sean Elliott has been National Creative Director of The Face Euro RSCG since 2008 and is based in Melbourne. With over 20 years’ experience in employer marketing, student and recruitment communications, he has been lucky enough to work across four countries - the UK, the US, Australia and New Zealand - inspiring creative teams of up to 25 people and picking up more than 35 awards internationally.

Sean has worked on a wide array of global clients with projects encompassing TV, press and outdoor to guerilla and social media. Standouts include work for the New Zealand Defence Force, the US Air Force Reserve, McDonald's, Apple and the New York Police and Fire Departments. He is industry renowned for his global experience and single-minded approach to delivering strategy that leads to unique and memorable
creative solutions.


Miles Jeffreys

Miles Jeffreys is a senior creative at Whybin\TBWA Sydney. After a long line of Little Athletics 3rd placings convinced him athletics wasn’t for him, he completed the highly acclaimed RMIT Creative Advertising degree in Melbourne. It was the start of an illustrious 12 year advertising career, where he’s worked in some of the country’s leading agencies on some of the country’s leading accounts, like Visa, Bigpond, Schweppes, St.George, Fairfax, eBay, across everything from brand TV and print, to direct marketing, activations and interactive. Along the way his passion for ideas, art direction and design have helped him win awards locally and internationally. More recently his work was featured in the world renowned Lurzers Archive Magazine and was included in the 2009 world's best graphics international edition of Gallery magazine.


Kylie Kelty, Head of Resourcing, AMP

Starting her career as a Certified Practicing Accountant, Kylie joined AMP in 1998 in the Investment Funds division. Her introduction to Recruitment and Resourcing came a few years later in 2006, when she accepted a role as the Commercial Manager for the HR Shared Services team. In this role she managed the HR budget and service level agreement negotiations with all parts of AMP's Australian business.

In July 2007, Kylie took on the role of Head of Resourcing role as a development opportunity and hasn't looked back. She is responsible for developing and delivering a cost effective and efficient Resourcing strategy for the AMP business and leading a team of 18 to attract and retain the best talent to meet AMP’s strategic objectives. She is currently managing the transformation of the resourcing offering from a transactional recruitment service to a strategic talent acquisition model underpinned by provision of expert advice and pro-active resourcing methodologies.


Matthew Mellor

Matthew has 18 years of experience in the advertising and marketing industry across Australia, UK and Singapore. In 2010 Matthew was appointed to CEO of Adcorp.

Matthew’s experience across retail and brand development on ATL and BTL campaigns has seen him specialise in the development of employee value proposition and employer brand development. Matthew’s reputation is that of an experienced leader and mentor with a service-driven approach, superior business acumen and business credibility.

Matthew is a company director and board member of Adcorp.


Gary McDonald

Gary's career in HR and recruitment spans over 15 years. After spending 10 years recruiting for a variety of industries, he moved into a HR Generalist role for a national organisation, which focussed on change management and cultural integration. Most recently, Gary has been leading the strategic Recruitment function for St George Bank across the country. He is qualified in Business and HR and currently doing post grad studies
in Psych.


Elizabeth Ross

Elizabeth has over 25 years marketing experience in advertising, media and publishing and held various media strategy and buying roles at media agencies in Sydney and London. She was formerly the Media Director of Bray Media and moved across to publishing to take up marketing and integration roles. Elizabeth is currently the Director of Trade Marketing and Insights at Fairfax Media in Sydney.